Case Study: Major Smart TV OEM achieves measurable performance marketing lift on CTV with Kochava

Smart TV Platform Empowers Performance Marketing on CTV With Outcomes Measurement

A major Smart TV Original Equipment Manufacturer (OEM) wanted to prove that connected TV could drive performance marketing outcomes, not just brand awareness. Kochava helped address this challenge with Kochava for Publishers, enabling the customer to connect ad placements on its smart TV platform to lower-funnel user engagement across devices.

With Kochava for Publishers, the OEM gained real-time outcomes measurement and attribution for app installs, in-app events, and website activity from placements like home screen ads, sponsorship splashes, app store tiles, and mobile remote banners. Kochava’s solution helped drive a 9.5% lift in same-screen app installs and an 8.7% lift in cross-platform install activity, leading the advertiser to increase spend and launch more campaigns.