Case Study: Jamba boosts app installs and in-app revenue with Kochava

Revitalizing Engagement Through Contactless Marketing Channels

Jamba, the quick service restaurant chain known for its juices, smoothies, and food, wanted to make mobile ordering easier as demand for contactless purchase and delivery options grew. To improve the customer experience and reduce friction, the company worked with Kochava and integrated the Kochava SDK into its iOS app.

Kochava helped Jamba add an iOS Smart Banner on its mobile website to drive users to download the app for a better ordering experience, while also providing attribution and full-funnel engagement insights. The effort delivered strong results, including 2X in-app revenue in 60 days, more than 30,000 new app installs in 90 days, and iOS Smart Banners contributing over 13% of total installs.

Jamba