Case Study: Puzzle Gaming App achieves 9% player retention lift and 24% ad revenue boost with Kochava Audience Segmentation & Syndication

Puzzle Gaming App - Customer Case Study

Puzzle Gaming App, a casual puzzle game with over 50K monthly active users, needed to reengage lapsed players to improve retention and drive more ad monetization revenue. They turned to Kochava, using Kochava’s audience segmentation and syndication solutions to identify users who had played in the past 30 days but not in the past 7 days.

Kochava segmented that audience and automated daily delivery to the app’s preferred DSP, which ran a reengagement campaign offering free tokens to returning players. Kochava’s solution helped increase overall player retention by 9% and produced a 24% boost in ad monetization revenue from ads shown to those reengaged players.