Case Study: Property Finder achieves 94% lower Apple Ads CPA with Kochava

Property Finder slashes Apple Ads CPA 94% with Kochava

Property Finder, a leading real estate marketplace in the MENA region, faced escalating costs for their brand campaigns on Apple Ads. As the category leader, defending their brand terms was a strategic priority, but increased competitive bidding was driving up their cost per acquisition (CPA) and consuming budget needed for growth. They engaged Kochava's Search Ads Maven service for a solution.

Kochava implemented a brand defense automation strategy via Search Ads Maven, which provided real-time monitoring and automated bid optimization. This solution dramatically reduced competitive conquesting and slashed costs. As a result, Property Finder decreased their CPA on a primary brand keyword by 94%, increased daily installs by 88%, and achieved an 89% spend savings on brand campaigns, freeing up budget for other growth initiatives.

Property Finder