Case Study: ADT optimizes user experience and product development with Kochava

Powering Data-Driven Product Development for ADT

ADT, a leading provider of security and automation solutions, launched SoSecure by ADT to extend protection beyond the home through a mobile app. The team wanted to make product decisions based on real user engagement data, but needed deeper measurement to understand how customers were actually using the app. Kochava provided the measurement and attribution solution used for the app.

Kochava was integrated into the SoSecure by ADT app to track 50+ in-app engagement events, including account creation, tutorial completion, guardian additions, and SOS actions. This gave ADT detailed visibility into user behavior, common journey paths, and funnel drop-off points, helping the team optimize the user experience and focus development resources where they mattered most.

ADT

Maria Colespring

Director