Case Study: Pixo boosts MAU and in-app revenue with Kochava

Pixo - Customer Case Study

Pixo, a global app company with five lifestyle, creativity, and productivity titles, needed a better way to understand who their users were, how they interacted with the apps, and where they came from. With audiences spanning multiple app experiences and marketing channels, the team needed a central dashboard to unify insights for analysis and optimization.

Kochava provided measurement and attribution by integrating its SDK across all five apps, giving Pixo visibility into sessions, in-app events, retention, revenue per user, and campaign performance by network, creative, and keyword. Using Kochava’s analytics, Pixo identified higher-value users and targeted similar audiences, resulting in a 17% increase in monthly active users and a 16% increase in in-app revenue over 90 days.

Pixo