Case Study: Pact Insurance boosts user acquisition with Kochava Free App Analytics

Pact Insurance - Customer Case Study

Pact Insurance, a fully digital car insurance provider, needed a better way to gather and view app data so it could understand how users moved through its mobile app and progressed toward registration. Kochava provided the Free App Analytics® (FAA) solution to help Pact Insurance analyze user behavior across its iOS and Android apps.

Using Kochava’s FAA SDK, Pact Insurance tracked key funnel events such as Install, Registration Complete, Checkout Start, and Purchase to better measure engagement and evaluate acquisition channels. This improved data visibility helped the team optimize marketing and user journey insights, driving a more than 431% increase in new users in 30 days and an install-to-registration rate of over 49%.

Pact Insurance