Kochava
59 Case Studies
A Kochava Case Study
ODD Games, a video game development company behind motorsport titles like *Trucks Off Road* and *Monster Truck Destruction*, wanted a better way to measure in-app purchases and identify which types of users were most likely to buy. To solve this, the company turned to Kochava and its Free App Analytics (FAA) SDK for iOS and Android.
By integrating Kochava’s analytics tools, ODD Games gained visibility into installs, ad views, purchases, and revenue data, including revenue per user and purchase details by SKU, price, geo, device type, and acquisition source. With these insights, ODD Games optimized user acquisition and in-game promotions, measuring more than $100K in new revenue in 30 days while also adding over 200K new users.