Case Study: MobilityWare Achieves 4X ROI from Fraud Prevention with Kochava

MobilityWare Wins Battle On Fraud With Kochava Prevention Tools

MobilityWare, the mobile gaming company behind titles like Solitaire, Hot Streak Slots, Match and Rescue, and Blackjack, was facing a serious fraud problem in its advertising campaigns. Gaming is a major target for mobile ad fraud, and MobilityWare saw excessive click volumes and unhealthy click-to-install ratios that suggested click flooding was stealing attribution credit from legitimate partners. Kochava helped address this challenge with its fraud prevention tools.

MobilityWare implemented Kochava’s Global Fraud Blocklist and Fraud Console to identify, block, and monitor fraudulent traffic, while also creating a custom blocklist with tighter fraud thresholds. With Kochava’s solution, MobilityWare defended its campaigns from billions of fraudulent clicks, removed repeated fraud from its media mix, and achieved a 4X ROI from Kochava’s fraud prevention tools.

Mobilityware