Case Study: Ecommerce App Service Provider achieves $29K in additional purchase revenue by reengaging abandoned carts with Kochava

Maximize Profit By Reengaging Abandoned Carts

Ecommerce App Service Provider, an eCommerce app selling clothing and wardrobe accessories, faced a high rate of abandoned carts and needed a streamlined way to reengage users with special offers. They turned to Kochava, using Kochava Analytics, Kochava Engagement, A/B/n multivariate testing, and dynamic deep links to target and route users back to their carts.

Kochava segmented users who added items but didn’t check out, ran multivariate push campaigns with auto‑prioritization, and used Kochava deep links to open carts with offer codes applied. The campaign achieved a 12% push open rate, 18% conversion among openers, 6% added items to increase cart value, and drove $29K in additional purchase revenue over 30 days.