Case Study: a lifestyle app achieves 103% subscriber growth and 41% lower CPA with Kochava’s unified measurement framework

Lifestyle App boosts subscriptions 103% with Kochava

a leading lifestyle app faced a challenge with conflicting data between its last-touch attribution and marketing mix modeling, which created a strategic dilemma for its media budget allocation. The customer was working with Kochava's Measurement & Attribution, Marketing Mix Modeling, and Incremental Testing solutions to find a more accurate way to measure channel performance.

Kochava implemented a unified measurement framework, using an incremental pulse test to validate the marketing mix model's findings. This solution led to a 41% reduction in cost per acquisition and a 103% growth in subscriptions, allowing the lifestyle app to confidently increase its total ad spend by 92%.

Lifestyle App