Case Study: a leading subscription-video-on-demand service achieves 38% YoY growth in subscriptions and premium content purchases with Kochava

Leading SVOD Service Captures the Bigger Picture with Kochava

a leading subscription-video-on-demand service turned to Kochava because its marketing team needed a better way to measure user touchpoints across a growing mix of connected TVs, mobile devices, web, and game consoles, and to determine which channels were driving high-quality engagement and subscriptions.

Kochava provided measurement and attribution across more than 12 device platforms using its OTT/streaming SDKs, enabling cross-device journey analysis and multi-touch attribution for installs, trials, subscriptions, and premium content purchases. With Kochava’s insights, the customer optimized media spend and achieved a 38% year-over-year increase in subscriptions and premium content purchases.