Case Study: Ixigo optimizes travel app revenue tracking with Kochava

Ixigo - Customer Case Study

Ixigo, an AI-based travel app, needed a better way to track user engagement and revenue across bookings for flights, trains, hotels, and other travel services. Using Kochava’s Analytics & Measurement solution, the company wanted to understand how users moved from install to purchase and which actions were driving revenue.

Ixigo integrated the Kochava SDK to capture real-time, device-level revenue data and attribute in-app events to specific campaigns, sources, locations, and user actions. Kochava helped Ixigo measure revenue per user, total revenue, active users, and purchase behavior, including over 1M attributed installs and 16M monthly purchases, while improving advertising optimization around price points users were most likely to convert on.

Ixigo