Case Study: Intigral – stc tv boosts streaming app acquisition and engagement with Kochava

Intigral boosts user acquisition 15% in 90 days with Kochava

Intigral, a subsidiary of the stc Group and a leading provider of digital entertainment services in the MENA region, faced the challenge of accurately measuring user acquisition and engagement across its fragmented streaming app landscape. The marketing team needed to unify campaign attribution and analytics across various paid media channels and devices to justify a significant advertising budget. They engaged Kochava for its measurement and attribution solution to address this.

Using Kochava's omnichannel attribution and analytics, Intigral measured all streaming app activity and gained a unified view of its media sources. This solution enabled them to track over 47 million viewer engagements and measure 3.8 million monthly active users. Leveraging Kochava's tooling, the team observed over 15% incremental user acquisition growth in 90 days, with a portion directly attributable to their owned media efforts.

Intigral