Case Study: IQAir boosts global app engagement with Kochava

Improving Access to Air Quality Ratings Through App Measurement & Analytics

IQAir, a lifestyle app focused on providing trusted air quality data and health recommendations, needed a better way to measure surges in app downloads and understand how hundreds of thousands of users were engaging across regions. To address this challenge, IQAir turned to Kochava for mobile measurement and analytics, including app install and engagement tracking.

With Kochava’s mobile measurement solutions, IQAir consolidated app data into one platform and gained visibility into DAU, MAU, retention, geographic user distribution, and in-app events. The results were strong: IQAir reported more than 150% month-over-month app install growth within 60 days and measured 11.8 million in-app events in 30 days, helping the team improve user experience and optimize global marketing efforts.

IQAir