Case Study: Honeycam increases revenue with Kochava measurement data

Honeycam Increases Revenue with Kochava Measurement Data

Honeycam, the app from Passiontone International, helps people connect through chat and video call with real-time translation. The team wanted to understand which types of users were spending the most on in-app purchases, and turned to Kochava for measurement and attribution support through its Free App Analytics (FAA) product.

By integrating Kochava Free App Analytics, Honeycam was able to track install and post-install events, including in-app purchases, and analyze revenue by user attributes such as language, location, and purchase price, as well as by campaign and creative. With Kochava’s data, Passiontone International optimized targeting and drove a 17% increase in total app revenue and a 7% increase in revenue per user over 30 days.

Honeycam