Case Study: IDT Corporation saves 15-30% on UA spend with Kochava

Helping IDT Save Big on User Acquisition Costs

IDT Corporation, through its BOSS Revolution apps, needed a better way to understand how mobile marketing campaigns drove new user acquisition and to avoid paying to reacquire users who had already been installed, uninstalled, or gone dormant. To solve this, the team evaluated mobile measurement partners and looked for a solution that could deduplicate returning users over a long timeframe.

IDT chose Kochava’s measurement and attribution platform for lifetime install deduplication. With Kochava, BOSS Revolution could prevent duplicate CPI payouts for the same device and avoid buyback rates estimated at 15–30%, resulting in savings of 15–30% of its user acquisition budget and helping ensure ad spend went only toward true net-new growth.

IDT Corporation

Mark Franklin

Director of Digital Marketing