Case Study: Churchill Downs cuts fraudulent click volume and restores install accuracy with Kochava

Fraud Console Reduces Click Volume

Churchill Downs, home of the Kentucky Derby and operator of the TwinSpires wagering app, faced an unexpected spike in reported app installs and a corresponding abnormally high invoice after a Derby season. The install-to-conversion profile looked suspicious—click-to-install rates were several times higher than the prior year and many installs produced no post-install activity—so Churchill Downs engaged Kochava and its Fraud Console to investigate the data.

Kochava’s Fraud Console and anti-fraud algorithms exposed the bad transactions, flagging high-volume IP addresses and device IDs, click/install geographic outliers, extremely short mean-time-to-install rates, and ad stacking. Using Kochava’s mitigation tools, TwinSpires supplied evidence of malpractice to partners, adjusted media relationships, and reduced fraudulent click volume and inflated acquisition costs.

Churchill Downs