Case Study: Frameplay achieves real-time in-game ad attribution with Kochava

Frameplay Powers Intrinsic In-Game Ad Attribution with Kochava

Frameplay, a gaming company pioneering intrinsic in-game advertising, needed a way to connect in-game ad exposure to conversions on their own apps and websites. Working with Kochava and its Kochava for Publishers solution, Frameplay sought independent attribution that could measure performance across their broader omni-channel media strategy without building costly in-house infrastructure.

Kochava provided a hosted outcomes measurement setup with a custom endpoint to ingest Frameplay impressions and receive conversion signals from advertisers’ measurement partners. The system attributed conversions in real time across devices and platforms, helping Frameplay optimize placements and creatives. In one campaign, Kochava measured more than 2.7 million impressions and tagged over 60,000 web engagements, giving the advertiser clearer conversion credit and helping Frameplay maximize revenue and campaign performance.

Frameplay