Case Study: Fintech App Service Provider achieves 4X ROAS and 34% boost in subscription conversions with Kochava

Fintech App Service Provider - Customer Case Study

Fintech App Service Provider was struggling with poor acquisition performance and weak downstream user engagement, and the UA Manager needed to boost return on ad spend (ROAS) to avoid cuts to the mobile marketing team and budget. They partnered with Kochava and used its audience targeting & activation solution—leveraging the Kochava Collective and the Collective Audience Builder—to find a more valuable acquisition audience.

Kochava filtered for iOS users who could support the app and who had competitors’ apps installed, pushed that conquest audience through the audience activation API to the DSP, and used demographic insights to tailor creative and a special offer. The campaign produced a 4X ROAS and a 34% boost in subscription conversions from the newly acquired, higher-quality users, demonstrating the impact of Kochava’s solution.