Case Study: Tribuna boosts football fan engagement insights with Kochava analytics

Fanalytics Understanding Football Fans with Real-Time Analytics

Tribuna, an omni-channel digital publisher with a portfolio of multilingual sports team apps, needed a better way to understand how football fans engaged with its content, app usage, and ad inventory. To answer questions about user activity, content preferences, and ad performance across teams like Manchester United, Liverpool, and Barcelona, Tribuna turned to Kochava’s Free App Analytics®.

Kochava helped Tribuna integrate analytics across all of its Android apps, giving the team a single dashboard to measure installs, registrations, content engagement, active users, retention, and ad views. With Kochava, Tribuna analyzed more than 40 million ad view events in 30 days across over 350,000 monthly active users, helping the company refine content strategy and improve ad monetization efforts.

Tribuna