Case Study: Spicy Sparks increases installs and subscriber conversions with Kochava

eSound Tunes into Attribution Insights

Spicy Sparks, the company behind the eSound music streaming app, wanted to better understand which marketing channels and campaign strategies were driving first-time subscribers so they could improve growth and maximize ROAS. To do that, they turned to Kochava’s measurement and attribution solution, integrating the Kochava SDK into eSound.

With Kochava, Spicy Sparks measured the full funnel from install to trial registration to subscription and used omni-channel attribution to identify the most effective acquisition sources. The result was a 27% increase in installs and a 42.8% increase in in-app purchases over 30 days, helping Kochava enable Spicy Sparks to shift spend toward the channels, partners, keywords, and creatives that drove more paying subscribers.

Spicy Sparks