Case Study: Property Finder achieves reliable mobile app measurement and fraud prevention with Kochava

Ensuring Housing Access Through Accurate and Reliable Mobile App Measurement

Property Finder, a PropTech company focused on helping people find homes across the Middle East, needed a better way to measure mobile app performance as it scaled iOS and Android acquisition campaigns. The team struggled with siloed reporting across multiple media partners, unreliable app engagement data due to infrastructure issues, and increasing mobile ad fraud. To address this, Property Finder turned to Kochava for fraud prevention, measurement, and attribution.

Using Kochava’s mobile measurement platform and SDK, Property Finder unified cross-partner attribution, stabilized install and in-app event tracking, and activated real-time fraud detection and prevention. Over 90 days, Kochava helped attribute more than 700K new app installs across 12 growth partners, reliably measure 1.3M+ app installs and 170M+ in-app events, and block 2.15M fraudulent clicks along with 400K+ fake install payloads.

Property Finder

Ahmed Osman

Head of Paid Media