Case Study: Backflip Studios achieves hundreds of thousands in savings by eliminating excess clicks with Kochava Global Blacklist

Eliminating Excess Clicks Saves Backflip Studios Hundreds of Thousands of Dollars

Backflip Studios, the creators of DragonVale, NinJump, Paper Toss and other popular mobile franchises, faced aggressive ad fraud that drove a sudden surge in click volume. They had been using monthly reports from Kochava to spot problematic activity and, to tighten their defenses, turned to the vendor’s Kochava Global Blacklist to stop known fraudulent sources before they reached the app.

Kochava implemented the Global Blacklist to preemptively block traffic from flagged sources, eliminating excess clicks and reinforcing Backflip Studios’ anti-fraud strategy. The result was a direct reduction in fraudulent traffic and cost savings measured in the hundreds of thousands of dollars for Backflip Studios.

Backflip Studios