Case Study: Moe’s drives repeat customers with Kochava mobile rewards analytics

Driving Repeat Customers with Appealing Mobile Rewards

Moe’s Southwest Grill, a quick service restaurant chain, wanted better visibility into which mobile app users were installing, purchasing, and engaging with its rewards program. To solve this, Moe’s used Kochava’s measurement and analytics platform, including its SDK for iOS and Android apps.

With Kochava, Moe’s tracked real-time app traffic, identified install sources, segmented guest checkouts from registered rewards members, and analyzed coupon and reward redemptions. In just over 30 days, Moe’s saw more than 80,000 new app users measured, over $19 ARPU, and rewards members making purchases within the app generated 72% more purchases than guest users.

Moe’s