Case Study: Music Streaming Service Provider achieves 3X free-to-paid conversions and $120K/month revenue boost with Kochava

Converting Paid Subscribers with Personalized Push Campaigns

Music Streaming Service Provider was struggling to convert free listeners into paid subscribers. They engaged Kochava to deploy Dynamic Deep Linking, Push & In-App Messaging (specifically Kochava Push and Kochava SmartLinks) to deliver a more personalized conversion strategy.

Kochava implemented targeted push campaigns that deep-linked users into the app to play their favorite station ad-free for 30 minutes, then presented a time-limited 30% off offer for the first three months. Using Kochava Push and SmartLinks, the streaming service achieved a 3X increase in free-to-paid conversions and more than $120K in additional subscription revenue per month.