Case Study: Donatos boosts app installs and revenue with Kochava

Boosting Pizza Sales Through Mobile

Donatos, a regional pizza franchise, wanted to improve engagement and understand what drove repeat customers in its iOS and Android ordering app. The company needed better insight into installs and in-app orders so it could streamline the ordering experience and increase sales.

Kochava provided its SDK to track the user journey inside the Donatos app, helping the team distinguish registered users from guest checkout and identify popular menu items by segment. With these insights, Donatos launched a rewards program to encourage profile creation and repeat orders, leading to an almost 8% increase in purchase rate, a 34% increase in quarterly order revenue, and a 27.65% boost in installs over 90 days.

Donatos