Case Study: Funovus boosts mobile engagement and monetization with Kochava

Bolstering the Marketing Strategy with Mobile Measurement

Funovus, a gaming platform and publisher, needed a better way to track data across a large portfolio of iOS and Android games and understand how users moved through each game. To solve this challenge, Funovus worked with Kochava and its Free App Analytics® (FAA) solution for mobile measurement and attribution.

Using Kochava’s FAA SDK, Funovus gained a single dashboard for cross-device analytics and added post-install event tracking across the engagement funnel. The result was more than 200K new users in 30 days, over 30 million level completes, more than $125K in in-app purchase revenue, and over 5 million ad views.

Funovus