Case Study: B4Grad increases DAU and subscription revenue with Kochava

B4Grad - Customer Case Study

B4Grad, a productivity app that helps students organize and complete homework, needed a better way to understand user behavior and track revenue across its five subscription options. Kochava provided the measurement and attribution solution, helping B4Grad gain clearer visibility into user activity and lifetime value.

By integrating the Kochava SDK, B4Grad was able to track cross-device usage, in-app engagement, subscription revenue, and campaign performance from channels like Apple Search Ads, Facebook, and AppLovin. Kochava’s insights helped B4Grad improve marketing decisions, leading to a 381% increase in daily active users and a 397% boost in subscription revenue in just 30 days.

B4Grad