Case Study: The North Face boosts app engagement and loyalty with Kochava

Achieving Peak App Engagement and Loyalty with Owned Media Measurement

The North Face, part of VF Corporation, needed a way to unify data from many owned media channels and in-app events so it could better understand which touchpoints drove engagement for its eCommerce app and XPLR Pass loyalty program. To solve this, the brand turned to Kochava and its mobile measurement and attribution solution.

Kochava helped The North Face consolidate paid and owned media data into a single platform, measuring channels like SMS, email, SmartLinks-enhanced QR codes, and the brand website. With Kochava’s support, The North Face saw a 41% increase in new users and more than a 60% increase in app users joining XPLR Pass from owned media within 60 days, while gaining clearer insight into which channels and in-app actions drove the most engagement.

The North Face

Mike Reese

Mobile Marketing Manager