Case Study: Embark transforms Oklahoma City transit with Koch Communications' RAPID brand identity

Embark unveils RAPID in May 2021 with Koch Communications

embark, the public transit provider for Oklahoma City, faced the challenge of creating a bold new identity for its Bus Rapid Transit (BRT) service that would inspire confidence and redefine public transit. They turned to Koch Communications for assistance in developing this strong brand identity.

Koch Communications worked closely with embark through stakeholder workgroups and research to craft a modern brand identity named RAPID. The solution was successfully unveiled, transforming the community's perception of public transit and reaffirming embark's mission to remove barriers and elevate transportation, making RAPID a symbol of progress for Oklahoma City.

Embark