Case Study: EMBARK achieves stronger community connection and a successful RAPID launch with Koch Communications

Embark launches RAPID with Koch Communications, earning 78 media stories and 250,000 rides in seven months

The customer, Embark, faced the challenge of turning its new RAPID Bus Rapid Transit line in Oklahoma City into a widely-adopted community movement, not just a new transit service. For this public engagement and launch strategy, Embark trusted the vendor, Koch Communications.

Koch Communications executed a two-phase solution, beginning with inclusive community outreach events to gather feedback and shape the service. The vendor then launched the line with a comprehensive media relations and event strategy. This effort by Koch Comm resulted in 78 published stories, 45 outreach events, and the RAPID line quickly becoming a cornerstone of the city's transit system with 250,000 rides in its first seven months.

Embark