Case Study: Chickasaw Travel Stop achieves statewide media attention with Koch Communications

Chickasaw Travel Stop drives 200+ stories and $993,000 in earned media with Koch Communications

The Chickasaw Nation faced the challenge of launching its new OKANA Resort & Indoor Waterpark and positioning it as a defining force in Oklahoma City's growth. They partnered with Koch Communications for public relations and media management services to guide the resort's public presence from groundbreaking to grand opening.

Koch Comm implemented a full-scale PR strategy that included press releases, media kits, and coordinated interviews. This solution generated over 200 published stories, $993,000 in earned media value, and reached an estimated 6.7 million readers, ensuring the resort's launch was a highly visible success with fully booked opening nights. Koch Comm's efforts effectively communicated the landmark nature of the Chickasaw Nation's investment.

Chickasaw Travel Stop