Case Study: Simplyhealth achieves faster, more efficient mobile testing and improved user experience with Kobiton

Simplyhealth improves mobile user experience through more efficient testing with

Simplyhealth, the UK healthcare organisation serving about 3.5 million customers, was seeing rapidly rising mobile traffic and faced a growing risk to customer experience from slow, late-stage mobile testing, device management overhead, simulator inaccuracies, and cross-platform issues. To shift left, enable continuous mobile delivery, and meet a 34‑point requirements list (including strong security, CI integration, rapid device swapping and remote access), Simplyhealth selected Kobiton’s private cloud real-device testing and virtual test lab solution (with deviceBridge capabilities) to bring realistic, accessible mobile testing in‑house.

Kobiton deployed an on‑premises private device cloud and virtual lab that integrated with Simplyhealth’s existing automation and CI tools, enabled remote reservation and rapid device swaps, and allowed teams to reuse current scripts. The implementation was in production within a day, improved tester productivity (avoiding nearly a year of new automation development), sped up intermittent iOS fixes, drove cross‑department adoption, and delivered projected cost break‑even within two years — demonstrating clear time‑and‑cost improvements from Kobiton’s solution.

Simplyhealth