Case Study: Abercrombie & Fitch reduces cart abandonment and boosts app store ratings with Kobiton

Abercrombie & Fitch - Customer Case Study

Abercrombie & Fitch, focused on delivering a best-in-class customer experience, identified mobile as their fastest-growing revenue channel but struggled with inconsistent app behavior across devices. Those inconsistencies created friction in the buyer journey and led to higher-than-expected shopping cart abandonment, prompting the retailer to evaluate mobile testing solutions and select Kobiton to address the issue.

Kobiton was incorporated into Abercrombie & Fitch’s DevOps process to catch device-specific issues earlier and ensure consistent app behavior. As a result, Kobiton helped lower shopping cart abandonment and improve the app’s store ratings; Kobiton’s product features and strong support were cited as key reasons for its selection.

Abercrombie & Fitch