Case Study: Major Fortune 100 Company achieves personalized social engagement with Kobie Marketing

Major Fortune 100 Company - Customer Case Study

Major Fortune 100 Company wanted a more personalized way to engage members, quickly recognize service issues, and create real-time dialogue between customers and customer service through social media. Working with Kobie Marketing, the company needed a way to identify the people behind social handles and understand their value, loyalty status, and tenure, rather than seeing only anonymous tweets and messages.

Kobie Marketing implemented a social widget that let loyalty members connect their accounts across Facebook, Twitter, Instagram, and Google+ in exchange for reward points. This enabled Kobie Marketing to match social profiles to customer data and turn social interactions into actionable insights; within three months, the program was successful enough to earn approval for further phases including CRM integration, personalized recommendations, social reward engagement, and an analytics portal.