Case Study: Leading Recognizable Brands achieves stronger engagement, visits, and new member growth with Kobie Marketing

Leading Recognizable Brands - Customer Case Study

Leading Recognizable Brands already had a successful loyalty program, but during a seasonal downturn they needed a way to drive awareness, visits, engagement, and new customers while reintroducing the program to new employees and customers. Kobie Marketing partnered with other agencies and PR specialists to support a major membership drive and contest, using omnichannel communications, employee training, and tools like mobile, SMS, email, and in-store materials.

Kobie Marketing delivered an 8-week campaign that reinforced the value of membership and rewarded repeat visits with sweepstakes entries, while also equipping staff to promote enrollment and member self-identification. The effort exceeded goals, with nearly 500 locations participating, almost 700,000 visits, over 175,000 new sign-ups, a nearly 70% increase in self-identification, and strong digital gains including more than 250% growth in SMS enrollments and over 80% growth in mobile app enrollments.