Case Study: Fortune 100 Company achieves higher sweepstakes engagement and loyalty with Kobie Marketing

Fortune 100 Company - Customer Case Study

Fortune 100 Company wanted to strengthen loyalty and improve sweepstakes engagement, but discovered that members cared about more than just the prize amount—they also wanted prizes that could help their businesses and support their communities. Kobie Marketing used survey insights from reward members to understand what would truly motivate them, while shaping future contests and loyalty experiences.

Kobie Marketing implemented a new charity holiday sweepstakes, pairing a Prepaid MasterCard® prize with a donation to the winner’s charity of choice. The approach proved highly successful, generating strong entry volume and positive winner feedback, and Kobie Marketing continued using recurring surveys to refine its rewards program and identify new ways to drive loyalty and engagement.