Case Study: EMC2 achieves nationwide loyalty program growth with Kobie Marketing

EMC2 - Customer Case Study

EMC2, a major retailer, needed to launch its first nationwide loyalty program without an existing framework in place. Kobie Marketing helped them build an integrated view of customers across channels while also improving email engagement, data collection, and the ability to identify and convert shoppers into loyalty members.

Kobie Marketing implemented a multi-phase rollout using internal testing, employee pilots, select store trials, and then a full launch. The program included custom technology and a new email strategy, and it delivered measurable results: loyalty enrollments grew by nearly 5% per day after launch, reaching almost half a million loyalty and non-loyalty enrollees.

EMC2