Case Study: Dollars Distributors & Dealers drives 50% more sales with Kobie Marketing

Dollars Distributors & Dealers - Customer Case Study

Dollars Distributors & Dealers, a national brand with no retail locations of its own, needed a better way to motivate distributor and dealer sales teams, increase sales, and build brand advocacy. Working with Kobie Marketing, the company sought a user-friendly loyalty platform and Learn & Earn training tool that could reward frontline associates for selling its products over the competition.

Kobie Marketing redesigned the program with email and web promotions, sweepstakes, point bonuses, and a tiered rewards structure with fast cash redemptions via branded MasterCard®. The new program delivered a 100%+ lift in member base, a 60%+ increase in participation, and 50% more sales, while a sweepstakes campaign generated over $2 million in net profit and boosted first-time sales entries by more than 4%.