Case Study: Credit Card Program achieves 215% revenue growth with Kobie Marketing

Credit Card Program - Customer Case Study

Credit Card Program turned to Kobie Marketing for help revitalizing a stale credit card rewards offering that had barely changed in years and was losing relevance as customer expectations and competitors evolved. The customer needed a way to increase engagement, improve the value proposition, and drive more active use of the card through personalized lifecycle strategies and better rewards.

Kobie Marketing implemented a new rewards strategy with onboarding communications, welcome kits, promotional offers, lifecycle management, and a redesigned customer experience supported by proprietary technology and SSO integration. The results were strong: online redemptions rose from 30% to 75% within three months, call-center redemptions dropped to 25%, and total revenue increased by more than 215%, with nearly half of new accounts making a first purchase within one month.