Case Study: Fortune 100 B2B Leader achieves double-digit churn reduction with Kobie Marketing

B2B - Customer Case Study

B2B, a Fortune 100 leader, needed a stronger loyalty program to improve customer retention, reduce churn, and drive more revenue through upselling and cross-selling. Its earlier program was no longer delivering the customer experience or business results it needed, and Kobie Marketing was brought in to help with a B2B points-based loyalty solution.

Kobie Marketing redesigned the program around a better customer experience, adding point earning for product spend and easy online activities such as surveys, profile completion, webinars, gaming, sweepstakes, and an online merchant mall. The new program delivered double-digit monthly basis point churn improvement versus non-members, over 40% participation, and nearly three-quarters higher average monthly service revenue for members compared with non-members.

B2B