Case Study: Appetite achieves stronger loyalty and omnichannel engagement with Kobie Marketing

Appetite - Customer Case Study

Appetite, a retail brand whose perception had declined over the last decade, needed help improving customer experience, driving loyalty, and unifying fragmented channels, data, and tracking to better engage its biggest fans. Appetite turned to Kobie Marketing and its loyalty/customer experience capabilities to create a stronger brand connection and encourage incremental traffic and purchases.

Kobie Marketing developed an omnichannel loyalty program for Appetite, backed by research, segmentation, personalized offers, mobile app engagement, and social relationship tactics. The result was a leading program in Appetite’s industry, with members visiting more often, spending more, and sharing more on social; measurable gains included a 4% annual customer experience/member engagement improvement and loyalty spend averaging 10% higher than non-loyalty spend, along with higher margins, lower attrition, and increased omnichannel engagement.

Appetite