Case Study: America's Household Brand achieves stronger loyalty and incremental growth with Kobie Marketing

America's Household Brand - Customer Case Study

America’s Household Brand, a globally distributed household name, had an existing loyalty program that felt generic and wasn’t clearly driving incremental sales, engagement, or profit. The company needed Kobie Marketing to determine whether the program was effective and how to make it better reflect the emotional appeal of the brand across different countries and audiences.

Kobie Marketing built a new global loyalty strategy by combining stakeholder interviews, an international member survey in five countries, and transactional data analysis. The solution introduced a more engaging loyalty construct with points plus regionalized experiential rewards, stronger segmentation and communications, and improvements to the online experience and internal capabilities; the expected impact was incremental growth of 10% to 20% from at least one-fifth of members, along with stronger emotional loyalty and more financially sound program performance.