Case Study: McArthur streamlines job applications with Koben Digital

McArthur streamlines job applications and boosts marketing speed with Koben Digital

McArthur, a recruitment firm, faced challenges with an outdated website and confusing user journeys that hindered both job applicants and their internal marketing team. They partnered with Koben Digital for a web transformation to streamline applications and empower their marketers to create campaigns without developer support.

Koben Digital used its discovery process to design a new website with streamlined user journeys and integrated a job board that fed directly into McArthur's internal systems. Using their Bento plugin for Umbraco, they provided flexible marketing components. The solution reduced friction for applicants and significantly reduced the need for developer support for marketing campaigns.

McArthur