Case Study: Export Finance Australia achieves personalised, secure web journeys with Koben Digital

Export Finance Australia improves site security and boosts online applications with Koben Digital

Export Finance Australia partnered with Koben Digital to address challenges with their complex website, which had unclear user journeys and information architecture. They sought to increase conversions, reduce unqualified call center contacts, lessen reliance on external agencies for landing page creation, and improve security to meet new government standards.

Koben Digital implemented a modern Umbraco-based website with a visual page builder, reducing the need for external agencies. The solution featured improved information architecture, a needs-based tool for users, and Adobe Marketo integration for content personalisation. This led to an increase in online applications and a reduction in unqualified contacts. Koben also enhanced security with two-factor authentication and a web application firewall, which passed government penetration testing, and improved availability through multi-region load-balancing.

Export Finance Australia