Case Study: Ultraceuticals streamlines B2B eCommerce with Kobe Creations

Ultraceuticals saves 150+ man-hours a week with Kobe Creations

Ultraceuticals, a major Australian cosmetics brand, faced a challenge in managing its global B2B operations which were heavily reliant on manual, offline processes like phone and paper orders. This inefficiency constrained their wholesale growth, prompting them to seek an online marketplace solution. They enlisted Kobe Creations to build a set of three SAP-integrated B2B eCommerce stores on the BigCommerce platform to fully align their complex offline and online selling practices.

Kobe Creations developed a full-service B2B customer portal that integrated BigCommerce with SAP, automating payment, credit, terms, and invoicing processes. The solution saved over 150 man-hours per week by bringing complex ordering processes online and automated hundreds of hours weekly with full-cycle integrations. The transformation provided Ultraceuticals' 500+ business clients with an intuitive and efficient way to manage their accounts, resulting in a modernized system that sets the company up for long-term global success.

Ultraceuticals