Case Study: Milkcan Outdoor Products achieves faster, higher-converting eCommerce with Kobe Creations

Milkcan Outdoor Products boosts online sales with Kobe Creations after 25+ years in business

Milkcan Outdoor Products, an Australian designer of outdoor products for over 25 years, was struggling with an outdated WordPress/WooCommerce website that suffered from poor performance, limited ecommerce features, and an inability to support their expansion into B2B wholesaling. Their challenge was to build a completely new, faster, and easier-to-manage site to improve the shopping experience for both B2C and B2B customers. They engaged vendor Kobe Creations for a full-stack website rebuild.

Kobe Creations developed a custom-theme WordPress/WooCommerce site with a new design that matched the Milkcan brand. The solution included streamlined management via a customized dashboard, unique ecommerce features like product customization previews and a separate B2B storefront, and SEO optimizations to increase traffic. The results were a faster, more responsive website that led to increased order volumes and a wider range of products sold online, while also making site content easier for staff to manage. Kobe Creations delivered a complete eCommerce transformation for Milkcan Outdoor Products.

Milkcan Outdoor Products