Case Study: Helix Leisure achieves global B2B eCommerce growth with Kobe Creations

Helix Leisure syncs 3,000+ products in seconds with Kobe Creations

Helix Leisure, operating under the brand Embed, is a global provider of cashless payment systems for entertainment venues. Their challenge was a reliance on offline sales methods, which limited international growth. They engaged Kobe Creations to build a BigCommerce B2B storefront integrated with their NetSuite ERP system to automate sales and synchronize complex product data and customer-specific pricing.

Kobe Creations developed a custom BigCommerce solution integrated with NetSuite via MyIntegrator.com.au. This synchronized over 3,000 products and customer accounts in real-time, implemented customer-based pricing, and featured a custom Avalara tax integration. The result for Helix Leisure was a streamlined online ordering system that enabled international sales expansion and provided a tailored experience for their B2B clients.

Helix Leisure