Case Study: The Wellsville Group boosts sales conversion with Koalafi

How the Wellsville Group is Overcoming Reduced Traffic by Leaning into Conversion

The Wellsville Group, a Furniture Today Top 100 company, faced a significant challenge with a 20% drop in store traffic due to inflation and economic concerns. To combat this, they partnered with their vendor, Koalafi, utilizing its lease-to-own financing service to help maintain sales targets by focusing on converting existing customers.

By shifting to a conversion-focused strategy that promoted Koalafi's financing plans, the Wellsville Group achieved significant results. The solutions implemented, which included better sales training and prominently offering lease-to-own options, led to a 60% increase in total revenue generated through Koalafi, helping them close deals that would have otherwise been lost.

The Wellsville Group

Shane Fournier

Director of Sales